BISMARCK, N.D. (12/4/13)--The youth savers program of the Credit Union Association of the Dakotas' Service Corp. is getting a new look.
Pee Wee Penguin, a program that helps kids learn smart savings habits and how to become financially savvy credit union members, has been a successful marketing tool for credit unions since 1988, said CUAD. The program advocates financial literacy and provides visibility for credit unions by helping kids learn more about what credit unions do.
The program has proved so successful that it is expanding with two additional characters, Sheldon and Kiwi. Pee Wee, Sheldon and Kiwi are each designed to appeal to a certain youth age group.
Pee Wee appeals to grades one to three. His profile says he loves drawing and camping, has a head for numbers and enjoys helping people and penguins learn more about money. He is full of ideas for saving and making money, but sometimes can resist splurging on a new comic book or fish milkshake. He wants to be the first penguin astronaut when he grows up, but he's afraid of heights. He might become a math teacher instead.
Kiwi, for grades four to six, is Pee Wee's big sister. She likes playing snow soccer, reading and dancing. She can be a little bossy at times but watches out for her little brothers and tries to keep them out of trouble. Kiwi dreams of playing soccer in the Olympics one day. She also wants to be a famous writer, so Pee Wee is helping her learn how to save up money for college.
Sheldon, for pre-K to kindergarten, is Pee Wee's baby brother. He may be little, but he's smart. Sheldon takes things apart and experiments, but sometimes his contraptions and experiments get him into trouble. He wants to become a scientist and help save the environment. Pee Wee is helping Sheldon save up for his first chemistry set.
In addition to the new characters, the Pee Wee Penguin program is sporting a new logo, new website and an online electronic shopping center. To learn more, use the link.