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CUADs awareness campaign hits Rapid City
BISMARCK, N.D. (7/13/12)--This week, the CU on the Road tour, part of the Credit Union Association of the Dakotas' (CUAD) "We've Been Waiting for You" campaign, made three stops in the Rapid City, S.D., area.

The tour--a grass-roots effort during which CUAD staff travel throughout the Dakotas to meet with the public and talk about the benefits of credit unions--stopped in Sturgis and Deadwood on Tuesday and Rapid City on Wednesday.  Live radio remotes were broadcast throughout each two-hour event and prizes were given away.

"We've Been Waiting For You" is a campaign to create awareness about the benefits of credit unions across North and South Dakota (News Now April 5).

"This week, we spoke to over 300 people at the three locations, some credit union members already--but many more potential credit union members," said Robbie Thompson, CUAD president/CEO. "We are getting the message out there--and it is spreading."

Besides the three scheduled events, the CU on the Road Vehicle made stops at these South Dakota credit unions:

  • Dakota Territory FCU, Deadwood;
  • Med5 FCU, Rapid City;
  • Dacotah FCU, Rapid City;
  • Highmark FCU, Rapid City;
  • Rushmore Electric FCU, Rapid City;
  • Sentinel FCU, Ellsworth AFB;
  • Black Hills FCU, Rapid City;
  • Northern Hills FCU, Sturgis;
  • Simply Service FCU, Belle Fourche;
  • Minuteman Community FCU, Rapid City; and
  • Dakota Star FCU, Rapid City.
The next leg of the tour starts today and goes through Sunday. The CU on the Road Vehicle and CUAD staff will be at the Red River Valley Fair in Fargo, N.D., to promote the advantages of credit unions at an outdoor booth and will also give away prizes, including $100 for a credit union testimonial.


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