MADISON, Wis. (1/7/10)--The Credit Union National Association (CUNA) and Coopera Consulting, a subsidiary of the Iowa Credit Union League, have launched a Spanish personal finance website for credit unions. The site, El Poder es Tuyo--The Power is Yours--offers credit unions personal finance information that is timely, and culturally relevant, and promotes the use of credit union services to the Hispanic market. The annual subscription includes expert advice in the form of articles, videos, interactive coaches, and calculators--all in Spanish--with content updated weekly. Credit unions can customize the site to drive traffic, and business, back to their websites. “Credit unions targeting the fastest-growing demographic group in the country or operating in states with a high concentration of Hispanic people should take a look at this product,” said Warren Morrow, founder and CEO of Coopera Consulting, and part of a task force from Coopera and CUNA charged with developing El Poder es Tuyo. “The use of the Internet by the Latino market has grown from 28% of households to more than 68% of households over the past five years so going after this market online makes perfect sense,” Morrow said. “It allows credit unions to provide financial education and drive business through their websites.” “This product gives credit unions an excellent resource to build membership and reduce the average age of their membership,” said Mark Condon, senior vice president of CUNA's business and consumer publishing operation. “Hispanics tend to be young--nearly 70% of Hispanic non members are between the ages of 25 and 44--and they account for about half the U.S. population growth since 2000. The fit between credit unions with their member/ownership and the strong familial bond of the Hispanic culture seems to be a perfect fit.” With El Poder es Tuyo, credit unions will have access to an outreach tool that, according to CUNA, will:
* Attract new members; * Introduce credit union products and services to Hispanic members and potential members; * Maintain a long-term relationship with Hispanic families, who will establish a credit union’s website as their “financial dashboard”; * Teach the credit union difference to underserved populations; * Improve the financial literacy of the Hispanic community; and * Position the credit union as a trusted financial partner in Spanish-dominant and bilingual markets.
For a limited time, El Poder Es Tuyo is available at half price. To learn more, use the links.