MADISON, Wis. (1/13/11)--CUNA Marketing and Business Development Council (CMBDC) has tapped Libby Gill, executive coach, brand strategist and author as the keynote speaker at the 2011 CMBDC Conference, March 16-19, in Las Vegas. Gill, whose clients include Dr. Phil and Accenture, will kick off the two-and a-half day conference with her audience participation game “Name That Brand.” She will share five key strategies for creating a powerful brand that creates mindshare, promoting trust and loyalty. Other sessions for the 18th annual conference include:
* Creative strategies in challenging times: * Strategies for penetrating a crowded market; * Building member relationships online; * Effective social media; * Industry update; and * Two pre-conference workshops (additional fee required)--a full day on marketing plans and a half-day session on the process of turning innovation into action.
A recognition dinner and award presentations for the Marketing Professional of the Year, Business Development Professional of the Year, and Diamond/Merit award winners will take place March 18. Best Practice Award winners also will be announced during the conference.