MADISON, Wis. (7/28/14)--CUNA Mutual Group has committed $35,000 over the next year to The Cooperative Trust to support the future of credit unions. This new sponsorship continues CUNA Mutual Group's long-standing involvement with the trust and will increase leagues' efforts to engage young adults.
"The leagues' ability to engage young adults, and credit unions attracting and retaining them as members and employees, is key to the future of our industry," said Gerry Singleton, CUNA Mutual Group's vice president of credit union system relations. "Our industry needs to pursue the next generation of members and employees, and we see our support of The Cooperative Trust as an investment in the future of credit unions."
The Cooperative Trust, founded by Filene Research Institute in 2010, is a grassroots group of young people working in credit unions and cooperatives with the goal to learn from the vast amount of talent among industry veterans while aggressively shaping the future. CUNA Mutual Group is a charter and founding member of the Filene Research Institute.
CUNA Mutual Group's funding will help The Cooperative Trust community attend, learn from and be heard at nontraditional industry events. It will also support the leagues' desire to engage and maintain relationships with young professionals by providing on-site facilitation for young professional events, guidance, templates, mentorship best practices and more.
"Our continued relationship shows CUNA Mutual Group's commitment to the future of credit unions," said James Marshall of Filene Research Institute and manager of The Cooperative Trust.