SAN FRANCISCO (4/9/13)--CUNA Mutual Group's Online Discovery Conference has received a national ON24 Virtual Communication Excellence Award from The Content Marketing Institute (CMI) and ON24.
CUNA Mutual's conference is one 10 national winners. Its award was for "Best User Experience" for its innovative use of ON24 technology to move its annual Discovery credit union customer conference online. By doing so, the Madison, Wis.-based CUNA Mutual saved $1.5 million and improved the results of the conference, with the overall attendee satisfaction rate exceeding 90%, said ON24.
"Our clients have recognized that virtual communication is a key to success in today's changing global economy," said ON24 CEO Sharat Sharan. "The award winners are organizations that push the boundaries of virtual communication and define best practices for the industry."
Winners in other categories included the Merck and Co., Rosetta Stone, AARP, Institute of Management Accountants, PricewaterhouseCoopers, SAP Store, Marketo, Xylem, and athenahealth. The fourth annual awards cover a range of last year's webcasts, virtual events and virtual briefing centers based on ON24's platform.
CMI teaches marketers how to own their media channels. ON24 provides webcasting and virtual communications solutions.