MADISON, Wis. (12/1/10)--CUNA Mutual Group received first place in the Insurance Networking News 2010 INNovators Awards, a distinctive designation intended to advance the spread of business and technology acumen in the insurance industry. The 2010 insurance company winners were determined to have led or contributed to a business application or project that uses innovation to successfully drive business impact, technical impact or the innovation itself. CUNA Mutual received first place in the Customer Experience category for its major redevelopment to loanliner.com, within its Consumer Lending Platform. The category honors insurance companies that develop front-office technologies and initiatives that successfully attract, retain and drive customer loyalty, satisfaction and retention. The other awarded categories include Core Systems: Back-office technologies and initiatives that drive bottom-line results; and Enterprise Systems: Enterprise-class technologies and initiatives that bridge cross-functional, operational boundaries. “Our INNovators are a testament to the industry’s ability to successfully develop and promote technology and business innovations across functional lines to create a win-win,” said Pat Speer, editor-in-chief of Insurance Networking News. “This year’s entries make it clear that insurers understand the importance of innovation as a key to competitive advantage.” “We are very honored to receive this prestigious award from Insurance Networking News for loanliner.com,” said Rick Roy, CUNA Mutual chief information officer and senior vice president. “As a company, we are very committed to credit unions by partnering to provide products that build for the future, while simultaneously delivering results today. loanliner.com is a great example of how we help our credit union customers improve their ability to generate new revenue streams and acquire up-and-coming markets, like Gen Y, through a very customer-centric delivery channel,” he added. The major redevelopment of loanliner.com improved credit unions’ ability to provide online lending services through a multi-channel loan platform that streamlines the lending process. More than 500 credit unions use loanliner.com, which processes 500,000 loan applications annually. This year’s winners were determined by a panel of industry experts, including INN staff editors and INN’s editorial advisory board members. The 2010 INNovators program was designed as an educational vehicle and, as such, Insurance Networking News will publish the winner’s stories its special January/February print edition. Videotaped interviews of winners also will appear online on Insurance Networking News’ INN TV channel.