Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
CUNA council white paper evaluates crisis communications
MADISON, Wis. (7/27/11)--“How can credit unions communicate more effectively in the midst of a crisis?” A CUNA council white paper has the answer. Many credit unions have disaster recovery plans identifying how to function operationally during the time of a crisis. With crises varying from power outages, to public relations blunders, to major catastrophic events, how well does the disaster recovery plan address the credit union’s plan for communication? The new white paper from the CUNA Marketing & Business Development Council titled, “Crisis Communications,” stresses the importance of preparing for crises and how to engage with various audience groups when a crisis occurs. Credit unions may experience a variety of events that can cause long-lasting emotional, financial, and reputational damage. Robberies, fraud, severe weather and cyber-attacks are just a few of the threats that credit unions face, and understanding the potential risk and having an action plan to respond are critical. Credit unions should be proactive in preparing for situations that can damage not only their reputations, but also daily activities and communication channels with internal audiences (employees and staff members) and external audiences (members and the public at large). This white paper reviews the basics of crisis communications, including defining a crisis, perceptions of a crisis, and message strategies implemented in a crisis situation. Several emerging crisis communication issues relevant to credit unions include:
* Online reputation management issues within social media; * Perception of crises: Differences between current versus highly likely events; * Reputation threats and challenges; and * Implications and evolution of mobile technologies.
Also, the white paper reports the results from a pilot survey for credit union professionals regarding the current challenges and opportunities they see for crisis communication practices. Credit union professionals contributed their main crisis situation concerns and their perspectives about future training and education opportunities in crisis communications. The paper is available online. Use the link.
Other Resources

RSS





print
News Now LiveWire
.@CFPB proposes mtg rule changes 2 facilitate responsible lending by small creditors, esp. in rural/underserved areas.http://t.co/sn6PnlS0EB
1 hour ago
#NewsNow Apple Pay interest booming at CUs, Western Union joins http://t.co/LsaoOYzAPx
2 hours ago
#creditunions, members share #databreach stories with media http://t.co/hGsnpkov8R
3 hours ago
.@CUCB #Creditunion #CherryBlossom Run registration transfer period is 2/1 - 2/28. Read more here: http://t.co/wup6XPWtcC 2of2
4 hours ago
.@CUCB CU Cherry Blossom Run organizers say accepted runners who can't race can transfer registratrion to runners who didn't get in. 1of2
4 hours ago