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CU System
CUNA marketing council honors three CU executives
MADISON, Wis. (3/23/11)--Three credit union executives were honored for their credit union marketing and business development achievements during a ceremony at the CUNA Marketing and Business Development Council (CMBDC) Conference, which took place March 16-19 in Las Vegas. Joye Cox, vice president of marketing for SAFE FCU in Sumter, S.C., was the 2011 Hall of Fame inductee. Cox first served as SAFE Federal CU’s marketing director in 1984, when it was a military credit union with $64.5 million in assets and 36,800 members. A proponent of the philosophy of sharing the credit union with the entire community, Cox was instrumental in the addition of adding underserved communities in eight counties. Now the vice president of marketing, her credit union has $671 million in assets and serves more than 100,000 members through 10 branch locations. Cox was also instrumental in developing and growing SAFE’s program for members age 55 and older, and is laying the groundwork for a student-run branch in a local high school. In addition to being a co-founder and executive committee member of the CUNA Marketing and Business Development Council, Cox has won numerous industry and non-industry awards. Amy McGraw, marketing director for Public Service CU in Romulus, Mich. won the Marketing Professional of the Year Award. McGraw has helped her credit union grow from more than 19,000 members and $89.5 million in assets to more than 23,400 members and $126.3 million in assets today. This represents a 23% growth in membership and a 41% growth in asset size in a little more than 4 years. Her responsibilities, which include all aspects of marketing and design, public relations, community involvement, and the credit union’s growing scholarship program, have helped the credit union accomplish this growth during a down economy. McGraw is also very active in her local credit union chapter, the Michigan Credit Union League and serves on the conference committee for the CUNA Marketing and Business Development Council. Brynn Ammon, project manager for Pen Air FCU in Pensacola, Fla., was presented with the Business Development Professional of the Year Award. Ammon has worked in credit unions for 11 years with the past couple being at Pen Air where she is responsible for business development, community outreach, off-site loan events, business account development and management of the Mobile Service Center. In 2010, under Ammon’s leadership, Pen Air FCU opened more than 100 new business accounts and 120 new SEGs, surpassing its goals by 375% and 220%, respectively. In addition to her work at the credit union, Ammon is also very active in her local community as well as being a past executive committee member of the CUNA Marketing and Business Development Council.
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