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CU System
CUNA posts new collaboration materials
MADISON, Wis. (8/13/12)--The Credit Union National Association's (CUNA) new collaboration website features materials detailing the work of international cooperative efforts. 

The examples include overviews of Brazil's Sicredi model, the Polish credit union/SKOKS model and Canada's Desjardins Group. The new postings detail each initiative's historical roots, operating principles and practices and recent financial and operational successes. 

The initiatives, along with domestic examples on the site, are intended to provide U.S. credit unions with the insight, direction and motivation to explore similar initiatives in their own communities, said Mike Schenk, CUNA vice president of economics and statistics.

The need to reduce back-office redundancy through more cooperation and collaboration is one of the top strategic issues facing credit unions, Schenk said. "Credit union professionals repeatedly tell us this but, when asked, indicate that they don't cooperate or collaborate more because they aren't aware of successful efforts," Schenk added. 

Last year, CUNA's Small Credit Union Committee affirmed previous feedback identifying back-office redundancy and lack of collaboration as one of the top issues facing credit unions and asked that CUNA develop a way to help member credit unions of all asset sizes find out more about collaborative efforts. The website was introduced in June at CUNA's 2012 America's Credit Union Conference in San Diego.

The CUNA collaboration is a repository for such examples, and also serves as a vehicle for credit unions, leagues and credit union service organizations to share their stories, Schenk said. 

"Our goal with the site is to improve the cross-pollination of good ideas, enable credit unions to replicate successful initiatives and ultimately to produce substantial financial and operational benefits that help credit unions thrive," he added.

Visitors to the site can also subscribe to a collaboration listserv. 

The site also includes links to Credit Union Magazine articles and Filene Research Institute studies. In the future, the site will include an overview of the Louisiana Credit Union League's new business-lending collaborative and the objectives of the Credit Union Bay Area Executive Coalition..

To visit the site, use the link.


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