MADISON, Wis. (10/16/08)--The Credit Union National Association (CUNA) has received a record number of entries for the Desjardins Award this year. Judges will select the best examples of youth financial education from 53 credit union and league entries. Entries in the Desjardins contest have risen steadily in the eight years since its inception, according to CUNA. “With the economy undercutting families’ financial security and peace of mind, it’s gratifying to know that credit unions in so many parts of the country are taking the lead in teaching young people to manage their money wisely,” said Jim Hanson, vice president of CUNA’s Center for Personal Finance, which runs the Desjardins Youth Financial Education Award competition. “The judges are going to have their hands full determining the top credit union programs from so many worthy entries.” This year’s Desjardins judges are:
* Amy Rae Crowe, Development Educator (DE), public relations and education liaison, Great Wisconsin CU, Madison; * Marty Kelly, senior vice president of marketing and business development, US FCU, Burnsville, Minn.; and * Pamela Owens, DE, director of education and training, National Federation of Community Development Credit Unions, New York, N.Y.
The Desjardins Award is named in honor of Alphonse Desjardins, the founder of the North American credit union movement. It considers all activities supporting the personal finance education of young members and nonmembers, including, but not limited to, face-to-face teaching, publicity, lobbying for curriculum requirements, teacher and volunteer training, and promotion and use of the National Endowment for Financial Education High School Financial Planning Program. Each year, national Desjardins winning and honorable mention awards are presented at CUNA's Governmental Affairs Conference in conjunction with the Dora Maxwell Social Responsibility and Louise Herring Philosophy in Action recognition programs.