WASHINGTON (9/16/13)--A Smarter Choice, the website launched by the Credit Union National Association and leagues to help consumers find a credit union to join, racked up 167,105 visitors during the first eight months of 2013 and continued to attract new visitors to asmarterchoice.org.
That total involved 135,270 "unique" visitors, 80.1% of whom are new visitors to the site. Nearly one in five visitors is a repeat visitor, said CUNA.
The site benefitted from credit unions' increasing visibility in the press. Mentions of A Smarter Choice in the media influenced some viewers to visit the site. For example, on June 10th, a mention of A Smarter Choice on "Good Morning America" resulted in 3,019 visits alone.
A Smarter Choice, which does not pay others to promote its content in tweets or as likes on Facebook, also is seeing success from these two social media outlets. As of Aug. 31, A Smarter Choice had 7,122 likes on Facebook and it currently has 1,476 Twitter followers. Its Facebook fans are predominantly women (61%) and in the 35-to-54 age range (30%).
States generating the most visitors to the site were California, with 19,339 visits; New York, with 13,473, and Texas, with 10,158. Eight other states--Washington, Florida, Illinois, Georgia, New Jersey, Pennsylvania and Oregon--brought between 5,000 and 10,000 visitors to A Smarter Choice.
To help prompt more visitors to return to the site more than once, CUNA is planning to update A Smarter Choice's content regularly through a blog that will highlight the credit union difference, encourage visitors to become credit union members, offer financial education, and spotlight credit unions' efforts and activities in their local communities.
"The updated content will give the press more opportunity to mention A Smarter Choice, which will drive more consumer traffic to the site and help make more people aware of the great things that credit unions do for the community and their members," said Paul Gentile, CUNA's executive vice president of strategic communications and engagement.
"Making more people aware of the value of credit unions is a key goal of CUNA and the leagues' Unite for Good campaign," he added.
The Unite for Good campaign aims to rally credit unions to remove barriers, create awareness and foster service excellence so that Americans will choose credit unions as their best financial partner.