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CUNAs ACUC aims to deliver high-impact program
MADISON, Wis. (4/18/11)--The 2011 America's Credit Union Conference & Expo (ACUC), hosted by the Credit Union National Association, June 19-22 in San Antonio, Texas, aims to deliver a high impact program. The key innovation and leadership event for credit unions, this year's conference theme is Big Time: Big Ideas & Big Opportunities. In addition to keynote speakers Dan Pink, Alison Levine, Eric Saperston, Doug Hall and Dan Heath, CUNA is announcing ACUC will feature several thought leaders. They include:
* Strategist John Lass, speaking about "Supplemental Capital." Lass will present research identifying successful financial strategies for achieving sustainable credit union growth. * Author and former chief customer officer Jeanne Bliss, speaking about "Extreme Customer Loyalty in Good Times and Bad." Bliss will discuss an elite few companies who have true advocates, and five decisions of beloved and prosperous companies. * Marketing guru Scott Stratten, speaking on "UnMarketing." Traditional marketing methods are leading to diminishing returns and disaffected customers. Stratten will show how to unlearn the old ways and consistently attract and engage the right customers--by creating a relationship with members and becoming the logical choice for their needs. * Corporate coach and author Lee Silber, with "The Undercover Speaker. Based on the hit CBS show, "Undercover Boss," Silber's presentation will share examples of credit union executives and employees who do things right. He will talk about perseverance, positive acts of exceptional service, teamwork and cooperation, and how small things make a difference. * Performer Charlie Todd, with "Causing a Scene." The founder of Improv Everywhere, a scene causing performance company whose more than 80 missions has featured thousands of undercover agents, will share how credit unions can tap into their creativity and stand out in a crowded market. * CUNA economists Bill Hampel and Mike Schenk, speaking on "The Economy and its Impact on Credit Unions." They will provide an outlook of the U.S. economy for the rest of 2011 and discuss how the future will impact the financial operations of credit unions for the years ahead.
New this year: CUNA is partnering with CUNA Mutual Group to offer CUNA Mutual's Discovery Conference sessions at ACUC. "ACUC is consistently lauded for its innovative, forward-thinking agenda and unmatched speaker line up," said Bill Cheney, president/CEO of CUNA, who promised the collaboration will be "a one-of-a-kind experience." According to Jeff Post, CUNA Mutual president/CEO, "The credit union movement faces unprecedented challenges, but also opportunities. Best practices and fresh thinking are more relevant than ever." ACUC will continue its exclusive Executive Series, which will allow credit union CEOs and executives to network and hear from leading business authors. Also, special pre- and post-conference meetings will include a Latino Membership Growth Forum and a Small Credit Union Roundtable. Discovery breakout session topics include:
* The Revolutionary Role of Leadership; * Principles of Highly Effective Credit Unions; * Essential Drivers of Member Loyalty; * Helping Members Climb Back from the Financial Crisis; * Health Care Reform and the Compliance Maze; * The Competitive Opportunity for Small Business Services; * Boards of Directors and Governance; * Mobile Technology; * A View to the Future of Credit Unions With Gen Y; * Lending Regulations Update; * Business Services Risk Management; * Social Media and Social Marketing; * Amazing Sales and Service Cultures; * Digital Culture and Strategy; * Strategy and Your Financial Statements; * Constructing a New Vision for Lending; and * Top Fraud Trends in 2011.
ACUC's five keynote speakers will address these topics:
* Dan Pink, best-selling author of A Whole New Mind, "Drive; What the Science of Motivation Can Teach Your About High Performance. * Dan Heath, entrepreneur who has worked with key organizations such as Harvard Business School and Microsoft, "Switch: How to Change Things When Change is Hard." * Alison Levine, adventurer,"Beyond Boundaries." * Doug Hall, founder/CEO of Eureka! Ranch, "Innovative Engineering: How to Innovate and Grow Your Credit Union." * Eric Saperston, who convinced friends to ask some of the world's most powerful people out or a cup of coffee, "The Journey: Lessons from America's Most Influential Leaders."
"This event has great energy," said CUNA Board Chairman Harriet May. "We give credit union decision makers unique access to big thinkers and big ideas in a setting that fosters leadership, unity and strength. From dealing with regulatory challenges to recalibrating for a changing economy to equipping your credit union to seize its greatest opportunities, ACUC delivers a powerful agenda."


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