MADISON, Wis. (2/8/11)--The Credit Union National Association (CUNA) will adjust its three recognition programs this year to better showcase the good works that have been a hallmark of the credit union movement for more than 100 years. Among the changes for 2011:
* Creation of the Desjardins Adult Financial Education Award to recognize model credit union efforts to teach personal finance concepts and skills to members and nonmembers age 18 and older. The adult award will complement the well-established Desjardins Youth Financial Education Award and bring all personal finance education activities under the Desjardins umbrella, including the award for leagues. * Modification of the Maxwell program name to the Dora Maxwell Social Responsibility Community Service Award to recognize model credit union efforts to strengthen local institutions and improve the lives of nonmembers through community outreach programs other than personal finance education. Examples include charity fund raising, volunteer income tax assistance or earned income tax credit assistance, and lobbying on behalf of school curriculum requirements. * Modification of the Herring program name to the Louise Herring Philosophy-in-Action Member Service Award to recognize model credit union efforts to improve members’ lives through programs other than personal finance education. Examples include wealth-building or debt-reduction incentive programs, outreach to underserved populations, and student-run in-school branch operations.
“We believe that these changes will serve two purposes,” said Susan Streifel, chair of CUNA’s Awards Committee and president/CEO of Woodstone CU, Federal Way, Wash. “First, adding the Desjardins award for adult education will draw attention to the need for lifelong financial literacy. Second, adding community service to the Dora Maxwell program name and member service to the Louise Herring program name will clarify the difference between Dora’s external focus and Louise’s internal aim.” Entry instructions and forms are available on CUNA’s website or through the leagues.