MADISON, Wis. (8/30/13)--BizKid$, a credit union-funded public television series that teaches kids about money management and entrepreneurship, is rolling along after five years, winning awards and continuing to teach kids how to make and manage money, the show's program director told CUbroadcast in a Tuesday video broadcast.
BizKid$, which just received its second Emmy award in June, has been nominated for 13 Emmys in the past five years it has been on the air, Danielle Brown, the National Credit Union Foundation's BizKid$ program director, told CUbroadcast.
"To be nominated and to win speaks to the caliber of the shows," Brown said.
The credit union movement--including NCUF, state leagues, state credit union foundations, individual credit unions and credit union business partners--collectively raised $14 million during the past five years for the show's five seasons and 65 episodes, she added.
There is great exposure and branding for the credit union movement, arising from its BizKid$ sponsorship, Brown said.
A term has been coined for BizKid$, "Edutainment," a concept in which kids can be educated while being entertained, Brown said. "Learning doesn't have to be boring, and education and entertainment don't have to mutually exclusive," she explained.
"Kids relate to it because they are hearing from other kids, peer-to-peer--not adults," Brown added
The information in the shows should remain relevant for years to come as "evergreen content," and credit unions can purchase DVDs of episodes through NCUF at no cost, she said.
Also, credit unions can use BizKid$ episodes as a resource in schools because each episode comes with a curriculum and lesson plan, which is free and downloadable from the BizKid$ website. "Credit unions also can look to community youth programs, such as Boy Scouts and Girl Scouts--beyond just schools--to use these materials," Brown said.