Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
CUs Bill of Rights to attract new members
HARRISBURG, Pa. (3/20/09)--Philadelphia FCU is using a "Bill of Rights" theme to attract new members on its micro website, www.BetterThanMyBank.com. The Bill of Rights theme captures the nation's populist mood and turn frustration with banks into consumer empowerment, said the credit union (Life is a Highway March 18). The credit union shot a video in front of Independence Hall that features people from demographic groups reciting concerns as account holders of large banks. Each person proclaims, "Enough!" and then declares a right, such as "I have a right to an education," or "I have a right not to be nickeled and dimed." PFCU's Bill of Rights then appears, linked to videos of member testimonials. Visitors can sign the Bill of Rights and enter a monthly contest with $500 as the prize, and sign up for an account at the credit union. The Bill of Rights provided a local-tie in, since it was signed in Philadelphia, said the credit union.
Other Resources

RSS print
News Now LiveWire
Another state will probe the Experian data breach; learn more in tomorrow's edition of #NewsNow #CUNA #creditunions
14 hours ago
Canada's @Vancity to support phase 3 of @WOCCU's Build the Brand http://t.co/6IMSvA8LMZ
14 hours ago
Yesterday, #creditunions across the country encouraged members to #gogreen on #EarthDay http://t.co/boBamaLJoh #greenliving
17 hours ago
As ticket prices for sporting events soar, #creditunions are pitching in to drive down costs for members http://t.co/EgrrtkVlgt
19 hours ago
Shodair Children's Hospital in MT receives #NCUF @BizKidsTV, thanks to @mtcus4you http://t.co/oxGAbqpU5h
19 hours ago