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CUs Continue Community Outreach Efforts
MADISON, Wis. (10/15/13)--As credit unions continue service efforts for their communities, many will pause Thursday and Unite for Good--to show the world the value of credit unions and what the credit union difference does.
 
Credit unions do big things--witness their response to the government shutdown--on behalf of their members and communities. Some are life changing--like offering a scholarship or finding creative ways to help people take the steps to make their lives better. Others such as painting or repairing an individual's house, sprucing up the community garden or planting trees are smaller events but still meaningful.
 
Thursday is International Credit Union Day, traditionally the third Thursday of October since 1948.  Many credit unions will share good news stories to heighten awareness about credit unions. Here are a few.
 
Five Miami Valley, Ohio, families will compete to win the $10,000 grand prize in Fairborn, Ohio-based Wright-Patt CU's Savings Race 6--Health and Financial Fitness Edition, which kicked off at Kettering Health Network's (KHN) Indu & Raj Soin Medical Center Wednesday with a one-mile walk to demonstrate the importance of physical activity. WPCU has teamed with KHN, Dayton Children's Hospital, Horan Insurance and the Ronald McDonald House Charities of the Miami Valley for this special edition. (Photo provided by Wright-Patt CU)
Five Miami Valley, Ohio, families will compete to win the $10,000 grand prize in Fairborn, Ohio-based Wright-Patt CU's Savings Race 6--Health and Financial Fitness Edition, which kicked off at Kettering Health Network's (KHN) Indu & Raj Soin Medical Center Wednesday. The event aims to get the entire community involved.
 
WPCU teamed with KHN, Dayton Children's Hospital, Horan Insurance and the Ronald McDonald House Charities of the Miami Valley for this year's race. Five families--The Adamses of Fairborn, the Haneys of Beavercreek, the Henry-Joneses of Centerville, The Priests of New Carlisle and The Rodriguezes of Xenia--will compete during the next eight months as they learn how to become healthier both financially and physically.
 
The organizations will provide health advisers and subject matter experts including doctors, dietitians and outreach specialists for each family's team. WPCU and the other organizations  also provide direction and resources to encourage children and families to pursue healthy lifestyles as part of the race.
 
Wright-Patt CU noted that the community can benefit from the competition by:
  • Accessing resources, reading team blogs and voting for their favorite team at SavingsRace.com;
  • Attending free community "Healthy Hot Topic" workshops;
  • Completing a Saving Race Mini Race checklist; and
  • Tuning into family updates through WDTN's Channel 2 News on Tuesdays and Saturdays.
In Minnesota, two credit union groups have been active--with scholarships and fundraisers. Last month the Family Involvement Council (FIC) announced its 2013-2014 scholarship program for Minnesota credit union members continuing their education. The FIC will award $10,000 in college scholarships next spring--two $1,000 scholarships and 16 $500 scholarships will go to 18 members throughout the state.  Applicants will be asked to write an essay that answers the question:  "The average age of credit union members in Minnesota is 47 years old. To be sustainable, credit unions need to serve younger generations, as well. What can credit unions do to attract and engage young adult consumers?"
 
Also, Minnesota Credit Unions for Kids hosted its 18th annual golf tournament fundraiser to support Gillette Children's Specialty Healthcare, helping kids with disabilities. The tournament's 105 golfers, representing 14 credit unions and 18 vendor organizations, raised more than $35,000, including $10,000 from CO-OP Financial Services' Miracle Match program.
 
This week, in Moline, Ill., IH Mississippi Valley CU will celebrate the credit union difference, with a "guerilla" marketing campaign:  employees will hand out 1,000 Visa gift cards valued at $10 each to members.  Employees are tasked with "catching" members using their debit and credit cards at everyday places like the grocery store and gas station--anywhere except a branch.  "Now our employees will be 'catching' members using an IHMVCU credit or debit card and saying thank you for being a member," said Dennis Hall, president/CEO.
 
The Northwest Credit Union Association's Boardwalk of Miracles--a silent auction held during its annual Amplify Convention last week--raised more than $130,000 for Children's Miracle Network Hospitals. "The money you raised tonight will stay right here in the Northwest," said NWCUA President/ CEO Troy Stang. "It will help to fund research. It will build ICU wings for preemies. It will help to hire the most brilliant minds in medicine, who are dedicated to saving children's lives."
 
Watch for more coverage about International Credit Union Day and the good credit unions are spreading throughout the week in News Now.
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