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News Now

CU System
CUs Go for the Gold in time for Olympics
MADISON, Wis. (7/27/12)--While Visa announced it is earmarking more than a quarter of its marketing budget this year to Olympics sponsorship in London, several credit unions are running promotions and activities of their own tied to the Summer Olympics. The Olympics opens today.

Some of them are:

  • Fulda (Minn.) Area CU, with $65.4 million in assets, invites all youth under 18 years of age to participate in a Free '"Go For The Gold"' Olympic-themed event Saturday. Kids can participate in carnival games, activity games and a Wii four-circuit event, create their own Olympic Medal and win door prizes. The first 100 youth in attendance will receive a Fulda Area CU water bottle. Participants in the events will be divided into several age groups. Each event will award a gold, silver and bronze medal in each age group.
  • Fairwinds CU in Orlando, Fla., ran a Visa promotion in April and May for a member to win a trip to the Summer Olympics in London (CU Insight July 24). Members of the $1.58 billion asset credit union garnered more chances to win, the more they used their Visa card.
  • VyStar CU, a $4.39 billion asset credit union based in Jacksonville, Fla., also is running a Visa credit card promotion through Aug. 31. VyStar plans to conduct the promotion every four years starting in 2016, with a different grand prize winner and guest going to each Summer Olympics (CU Insight July 24).
  • Mutual Savings CU, based in Atlanta with $68 million is assets, is making comparisons between its products and services and various aspect of the Olympics.  For example: "The 2012 summer Olympics will begin in London in the coming days. Athletes that have trained for the majority of their lives will gather to compete on the world's highest stage. Your financial path is very similar to that of an Olympic athlete and with Mutual Savings CU, you can achieve your peak performance. Let's take a closer look at the similarities."
  • Kelly Community FCU in Tyler, Texas, with $81.5 million assets, conducted a "Loan Olympics" from April through June, in which members who referred a current member or nonmember for an auto loan through the credit union received $100 as an award" (CU Insight July 24).
  • San Jose (Calif.) CU in July and August adopted an Olympic theme for it Kid$ Day$ promotions (CU Insight July 24). Kids can come to the $138 million asset credit union, which is decorated with an Olympic motif, and participate in Olympic-themed activities while learning about finances.
  • Timothy Cannon, president/CEO of 1st CU in Gainesville, Fla., with $47.9 million in assets, will attend the Summer Olympics in London his wife and two daughters (OCLA.com July 22).


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