MADISON, Wis. (4/18/13)--Growing active social media engagement among employees on social platforms is instrumental in gaining business results for credit unions, according to research from Filene Research Institute's QUEsocial pilot program.
More than half of the program's participating credit unions and 97% of the most engaged users reported business wins, which Filene defined as "new members and loans, leads and expanded reach into their communities, among other things."
"As social networks are more and more a part of our daily lives, enabling employees to tap their social networks on the credit union's behalf is an efficient way to grow membership, deepen relationships and participate actively in their communities," said Tansley Stearns, Filene's Impact director. "Higher social media engagement and active participation leads to stronger business results."
Filene's pilot was launched last year with Chicago-based technology company QUEsocial to offer credit unions social media tools and resources to take social business beyond marketing and put it into their employees' hands. The pilot involves a portal that combines e-learning, content delivery, gamification and analytics.
One credit union said it used social media to recruit, engage its audiences, and generate leads. It currently is closing three leads it developed during the pilot.
Roughly 36 credit unions and 120 individuals are participating in the pilot, which runs through April.
Filene's post-pilot program will feature more curated content specific to human resources, marketing, sales and business services, plus Canadian-specific content. It also will have enhanced training modules, gaming integration and back-end technology. Filene will host webinars on April 23 or 24 about the program. Use the links for more information.