MANITOWOC, Wis. (1/25/11)--Shoreline CU in Two Rivers, Wis., has launched a new campaign that aims to inspire community members to support local businesses. The $105 million asset credit union’s campaign, dubbed “Walk the Walk,” looks to go beyond community members who just “talk the talk” about shopping locally, said Bob Maloney, Shoreline marketing and public relations director (Herald Times Reporter Jan. 21). "If we can boost business, we can keep our downtown places full; it looks good,” he told the newspaper. “This is what keeps our wheels going and that’s the whole point. [Talking about] shopping local is one thing, but actually doing it is another.” As part of the campaign, participants are given a sticker or window cling to put on their vehicles, demonstrating support for local businesses. Participants can win gift certificates to local businesses that take part in the campaign, with a local radio station announcing winning license plate numbers five days per week, the paper said. “Instead of using advertising money to say my money is as green as the bank next door, I’m using advertising money and walking the walk by giving it back to the community and the people who could use it,” Maloney told the paper. “People don’t realize what services these local businesses can offer them, and that’s why we have businesses that fail.” Shoreline CU pays for the gift certificates. So far, the credit union has given out about $15,000 in gift certificates. Participating businesses are asked to donate merchandise valued at $100 or more for a grand prize drawing on April 2. A second phase, which may include a $100,000 cash prize, will begin in June. To read the article, use the link.