Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
CUs can tap into social media mobile access
MADISON, Wis. (5/1/12)--Two recent reports by Corporate Insight and Infosys indicate the importance of social media and mobile banking, respectively, to financial services companies, including credit unions.  

: Posting photos from company-sponsored events;

5. Corporate Mascots: Using pin boards to highlight a mascot's proprietary imagery;  

6. Contests: Holding contest to monitor public sentiment; and  

7. Charitable Giving: Chronicling  philanthropy to accentuate a company's charitable initiatives.

Concerning mobile banking, an Infosys study released Thursday found 94% of survey respondents said conducting financial services operations on their mobile phone is easy (PRNewsWire April 26). 

Also, 77% think conducting financial transactions of mobile phone is more convenient than traditional forms of banking However, only 42% surveyed said mobile banking is reliable.

Other findings of the Infosys survey indicate:

  • Nearly half (45%) of consumers who do not use online banking believe that mobile banking is "experimental" or "dangerous," and more than a third (38%) say it is "scary."
  • While 60% of consumers who do not use mobile banking cite a lack of confidence in the protection of their personal or financial data as a top concern, nearly the same percentage  (55%) share private information when updating their Facebook status on smart phones.
  • Nearly 80% of all consumers like the mobile banking benefit of 24-hour access to their account, 48% are happy with the speed of service, and 46% are satisfied with ease of log in.
  • Reviewing data and balancing checking accounts are the most useful features of mobile banking (both cited by 71% of consumers), followed closely by having account accuracy with the same information from Web to mobile device (69%).
  • About 42% of consumers cite the ability to communicate with customer service as a useful benefit of mobile banking.
To read the reports, use the links.
Other Resources

RSS





print
News Now LiveWire
Watching #SuperBowlXLIX this Sunday? Look for regional #creditunion #commercials @CltMetroCU @BECU @golden1cu #Seahawks #Patriots
1 day ago
Philadelphia's American Bakery Workers FCU liquidated by @TheNCUA; @trumarkonline assumes shares
1 day ago
More branch shutterings by @Citi: 4th-largest bank to close 10% of #Chicago area branches HT @CrainsChicago http://t.co/2vAvgucLY5
1 day ago
56% struggle with subprime credit scores says @cfed survey HT @washingtonpost http://t.co/RHmMvuhNtw
1 day ago
How to use social media for crisis communications Feb. 10 webinar from @SBAgov, @AgilityRecovery http://t.co/d16t8RHr7n
1 day ago