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CUs in media spotlight as ICU Day approaches
MADISON, Wis. (10/5/09)--As credit unions count down the days to Oct. 15--which is International Credit Union Day--some in Ohio and North Carolina are picking up the media spotlight for their efforts. Ohio's credit unions will be featured this week, sharing their knowledge and resources to help members build sound financial futures, says the Ohio Credit Union League (eLumination Newsletter Sept. 30). "The week preceding International Credit Union Week, the entire episode of the Ohio News Network's (ONN) Ohio & Company program will be dedicated to consumer finance issues, education and tips, courtesy of Ohio's credit unions and paid for by the Ohio Credit Union League," the league said. ONN is carried by nearly every cable outlet in the state. The 30-minute news magazine program will feature three segments:
* Budgeting for everyday living and the upcoming holidays; * Teaching kids money skills using's free materials and resources; and * How credit impacts your life and making smart decisions.
All the information will be available on "The Difference, YOU" website,, and viewers will be encouraged throughout the program to visit to locate a credit union to join. The program will air Tuesday at 6:30 p.m., Wednesday at 10 a.m., Thursday at 11:30 a.m., and Friday at 11 a.m. and 7:30 p.m., reaching several different viewing audiences. Also, in North Carolina, Charlotte Metro FCU Chief Marketing Director Nathan Tothrow was featured on WJZY's "Morning Buzz" show, educating listeners about what credit unions are, how they are different, and how one can join. He also introduced the credit union's promotional spot, "You Can Do Better," that is airing online and in call center channels. The ad has increased membership applications 200%, he told show host Angela Golden. To view the show and the commercial, use the link.
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