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TOM SAKASHSTAFF NEWSWRITER

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CU System
CUs learn the value of media coverage
MADISON, Wis. (1/21/10)--Credit unions nationwide are learning the value of media coverage in promoting their initiatives and accomplishments to the public. In a column about consumers obtaining car loans in an environment of tight credit, Susan Tompor, a columnist forThe Detroit Free Press, wrote about the advantages of credit unions. The article was picked up by 11 other media outlets nationwide. “For much of last year, credit unions became one port in the storm for many borrowers,” she wrote. “David Adams, president/CEO of the Michigan Credit Union League, said new-vehicle loans were up 36% for the fiscal year through Sept. 30, 2009, at Michigan credit unions,” Tompor added. “Nationwide, new-vehicle loans at credit unions were down 4.2%, he said.” Tompor also quoted Adams about the success of the credit unions’ “Invest in America” program with auto dealers, and Michelle Stocker, vice president of lending for Michigan Schools and Government CU, Clinton Township, Mich., about low credit union rates for new- and used-car loans. In Ohio, the Ohio Credit Union League sent out press releases with consumer information and statistics about the state’s credit unions. The media efforts have, so far, generated articles in two state newspapers, and segments on two television stations and one radio station (e-Lumination Jan. 13). In New Jersey, a Nintendo Wii charity tournament that raised money for Cure Kids Cancer and Children’s Miracle Network--sponsored in part by the New Jersey Credit Union League--garnered mention in the Sentinel, which serves South Brunswick and North Brunswick, N.J. Also, an article titled, “Screw the Bank? By All Means,” distributed by Minyanville Publishing and Multimedia LLC and picked up by MSN.com (Jan. 20) takes up the Huffington Post’s Move Your Money campaign and discusses how consumers can move their money from a bank to a credit union. The article also directs readers searching for a credit union to the Credit Union National Association’s Credit Union Locator.
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