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CUs on the Tube CU gears up for financial olympics
LEXINGTON, Ky. (4/14/08)--The University of Kentucky FCU (UKFCU) has created a video, “Don’t Bank It,” with an Olympic theme to target members of Generation Y during the 2008 Olympics. The video features the 2008 Financial Olympics, with the credit unions v. banks in the “cornhole” money bag toss event. The credit union team wins, with credit union team supporters cheering in the background. “Our members, especially those in the Gen Y segment responded very positively to the first video we produced,” said David Kennedy, UKFCU president/CEO. “With this new video, we are showing a young, energetic environment in contrast to the old, inflexible bank. “We want the viewer to think about who they choose as their life-long financial partner and understand that the credit union is the better alternative,” he added. The video is posted on YouTube, Facebook, and UKFCU’s website. It received more than 600 views in the first week of posting on YouTube. UKFCU’s primary field of membership is college students, faculty and staff of the University of Kentucky, Eastern Kentucky University and Kentucky Community and Technical College System. The Lexington, Ky.-based credit union has $244 million in assets. To see the video, use the link.
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