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CUs on the Tube Community involvement as brand building
GREENSBORO, N.C. (3/17/08)--Jim Blaine, president/CEO of State Employees CU (SECU), Raleigh, recently spoke about the importance of credit unions and their members giving back to the community in a video produced by the North Carolina Credit Union League. With money earned from $1 monthly checking account fees, SECU has donated funds to charitable organizations and has provided numerous scholarships for high school students. Giving back to the community provides a “renewed sense of ownership,” Blaine said. And, “the best way to advertise is to have other people tell your story,” he concluded.
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