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CUs preparing for ICU Day Oct. 16
MADISON, Wis. (10/2/08)--It’s October, and credit unions around the world are making plans to celebrate International Credit Union Day (ICU Day) on Oct. 16.
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International Credit Union Week will be held Oct. 12-18. This year’s theme is “It Belongs to Me.” ICU Day was established by the Credit Union National Association (CUNA) in 1948 to celebrate the international credit union movement. “ICU Day offers credit unions and their members a chance to reflect on the cooperative history of credit unions and their achievements, and to promote the credit union difference worldwide,” Joe Day, CUNA director of business development, told News Now. Coloring pages, graphics, and public relations and marketing materials are available from CUNA for ICU Day. Celebration ideas include participating in community service projects, offering products and services promotions, providing education, focusing on the credit union difference, and planning a festive week. CUNA also encourages credit unions to submit their celebration ideas and stories for ICU Day (use the resource link). Some ideas credit unions have implemented:
* Poplar Bluff (Mo.) FCU will place international flags in the credit union’s atrium, serve international food and coffee, and provide giveaway prizes to members. It also plans a Member Appreciation Day and will invite the entire community. At the event, the credit union will have a live broadcast by local radio stations, free food, face painting, document shredding, dog-tag engraving by the U.S. Army, and a demonstration of a rollover simulator by the Missouri Highway Patrol. * Northern United FCU, Escanaba, Mich., will host a luncheon with Chef Chris Rogers of “The Oaks.” Rogers will prepare a roast turkey dinner for members. * Last year, Pittsburgh (Pa.) FCU served hot dogs, potato chips and bottled water to members on ICU Day. The food went over well with members and they have asked that it be served again. “The nice part of that is we are able to say, ‘They were for a special occasion--ICU Day,’” the credit union said. * Digital FCU, Marlborough, Mass., is working with mainstream media--television, radio and print--to raise awareness of ICU Day. Media will be invited to the credit union’s branches to allow staff members to talk about the credit union’s history, culture, and people. It will focus on credit union philosophy. * The People’s CU in Malaysia will celebrate ICU Day with songs, dances, drama and cultural performances for credit union members and their families. * Tower Hamlets CU, London, England, will launch its new Visa debit and cash card options with credit unions accounts on ICU Day. The services are a “major breakthrough for British credit unions,” the credit union said. * Shell Employees’ CU, Alberta, Canada, will have a red carpet day for members with drinks, door prizes and giveaways. The credit union will rent a red carpet and popcorn maker for members and sponsor a coloring contest for children.
The Pennsylvania Credit Union Association (PCUA) acknowledged ICU Day in Life is a Highway (Oct. 1). In the same brief, PCUA emphasized the importance of credit unions spreading their cooperative message. “During these difficult and uncertain economic times, credit unions should make an all-out effort to get the good word out about credit unions that they are safe, sound and secure,” PCUA said. It has included links on its website about how credit unions are getting the word out about their safety and soundness. The World Council of Credit Unions also has public relations and marketing materials available on its website for ICU Day. For more information, or to submit ICU Day ideas, use the links.
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