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CUs ready for Thursdays big event ICU Day
MADISON, Wis. (10/12/09)--This week is Credit Union Week, and Thursday credit unions will celebrate their efforts for the 61st consecutive year on International Credit Union Day--always on the third Thursday of October--which is also National Cooperative Month. This year's theme, "Your Money. Your Choice. Your Credit Union," celebrates why 177 million people worldwide choose credit unions. The event is sponsored by the World Council of Credit Unions and the Credit Union National Association (CUNA). Credit unions are already reporting what they will do to celebrate this week, and officials in several cities and states have issued or will issue special proclamations recognizing credit unions. For example, Idaho Gov. C.L. "Butch" Otter last week proclaimed Oct. 15 as International Credit Union Day, says the Idaho Credit Union League. In Kaua'i, Hawaii, Mayor Bernard Carvalho Jr. issued a similar proclamation stating that credit unions on the island contribute significantly to the economic well-being of Kaua'i's communities and to an improved standard of living among its members and their families (Kauaiworld.com Oct. 7) . Most of Idaho's 59 credit unions will observe the day by serving cookies and other treats to their members, said the Idaho league. Others will conduct auctions and fundraisers to benefit charities such as the Children's Miracle Network. Still others will host member activities throughout the week. Those scenes will be repeated throughout the nation. Among the special activities:
* Educational CU, Topeka, Kan., will host four opportunities this week for the community to "pay it forward," with the potential for members to win additional money and benefit themselves and the charity of their choice. The credit union will provide $20 to the first 25 people who arrive at specific branches and make a brief video about how they would use the money to pay it forward. They will later e-mail a follow up telling what they did with the money and how it was received. The videos will be uploaded to the credit union's YouTube page at www.educationalcu.org so the public can vote on them. The video participant with the most comments by Nov. 2 will receive $500 and an additional $500 for a charity of their choice (WIBW-TV.com Oct. 7). * Northeast CU, Portsmouth, N.H., indicated is inviting community members to celebrate Thursday at its branches and offering snacks and refreshments. * Redwood CU, Santa Rosa, Calif., said it will celebrate with free educational seminars open to members and the public, a coloring contest for kiddies, a $100 member raffle, giveaways and more. It will conduct workshops on Financial First Aid, Budget-Wise Teens, Money & Me (for ages 6 to 12) on Tuesday and Thursday.
"International Credit Union Week is an opportunity to thank our members for their business and to raise general awareness of the many benefits that credit unions offer our communities, including affordable financial services and free financial education," said Redwood President/CEO Brett Martinez. "Credit unions continue to be safe and sound, and provide a full range of financial products and services while remaining committed to serving and investing in our local communities," Martinez added. A number of credit unions shared their plans with CUNA. Use the resource link to find out what they are planning for this week.
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