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CUs video in NJ taps into anti-bank sentiments
PARSIPPANY, N.J. (4/13/12)--Parsippany, N.J.-based Garden Savings FCU has launched a new video pointing out the difference between credit unions and banks. This time, the video taps into the negative press that big banks have attracted since Bank Transfer Day in November.

In the video, which is depicted in a dark setting, a man, in closeup, introduces himself as a bank and outlines a less-than-flattering list of features the bank has for the consumer.

"We realize it's a fairly aggressive video in some respects," Garden Savings Chief Sales Officer Michael Powers told the New Jersey Credit Union League (The Daily Exchange April 12).  "But on the other hand, it's clearly meant to be a little bit over the top and at the end of the day, it does show what we believe to be some clear differentiations between banks and credit unions."

He noted it shows the $206.5 million asset credit union's take on what the perceptions of those differences are from the consumer's standpoint, and "it is meant to call people to action and say to themselves, 'Why am I still banking at a bank?'"

The video in its full form, as well as a 30-second version, will air on county cable television in Morris and Essex counties next month.

To view the video, use the link.
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