ONTARIO, Calif. (9/17/13)--The California and Nevada Credit Union Leagues will pilot a debit and credit card reward program that will help feed hungry families in local communities while strengthening credit unions' credit and debit card programs.
The program was made possible through a partnership with MOGL, a restaurant rewards platform.
"Partnering with a company such as MOGL will allow our member credit unions to continue to practice their philosophy of 'People Helping People'--helping to eradicate hunger through the donation to food banks and supporting their communities," said Tony Kitt, the leagues' senior vice president of strategic innovation and planning.
Credit union members will be able to earn 10% cash back by using their credit or debit cards when they eat out at participating restaurants. For transactions of more than $20, a meal will be donated to a local community food bank through Feeding America.
The program uses merchant-funded rewards, allowing credit unions to provide additional benefits to their members at no additional cost, and can work in conjunction with a credit union's existing card reward program. The cash back on spending, combined with the social good of the Meal for a Meal program, encourages members to reach for their credit union cards more often, increasing loyalty and card usage, the leagues said.
MOGL is the largest restaurant rewards platform in California, with close to 2,000 restaurants enrolled. MOGL members have received more than $4 million in cash back, and its Meal for a Meal program has donated nearly 500,000 meals to Feeding America and its national network of food banks.
Fostering service excellence, removing barriers and raising awareness about the value credit unions provide their members and communities are the foundation for the Credit Union National Association's, state credit union leagues' and credit unions' Unite For Good campaign toward a vision in which Americans choose credit unions as their best financial provider.