TORONTO (8/27/12)--Canadian credit unions again ranked No. 1 in overall customer service excellence among all the financial institutions in the country, according to the 2012 Ipsos Best Banking Awards.
Credit unions also took sole honors in two other categories: Branch Service Excellence and Values My Business (Canada NewsWire Aug. 23).
"For over a hundred years, Canadian credit unions have met the personal and business financial needs of their members by focusing on what they believe is most important--putting their members' needs first, and treating them as individuals," explained David Phillips, president/CEO, Credit Union Central of Canada.
"While innovative ideas, products and services are an integral component of our co-operative system, Canadian credit unions and caisses populaires [Quebec's credit unions] never lose sight of what is most important: our dedication to meeting the individual needs of our over five million members," Phillips added.
Survey results indicated that credit unions took sole honors in Branch Service Excellence for the eighth year in a row and Values My Business for the fifth year in a row. They also tied for first place among all financial institutions in two other categories: Financial Planning & Advice and Telephone Banking Excellence.