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CU System
Charlotte Metro CU creates buzz with Super Bowl ad
CHARLOTTE, N.C. (2/9/11)--Charlotte (N.C.) Metro CU ran a 30-second local ad during Sunday’s Super Bowl in an attempt to recruit new members. The ad shows an alien-like creature flying past Charlotte landmarks and then walking inside a branch of the $226.3 million asset Charlotte Metro (Charlotte Business Journal Feb. 8). Created by Limerick Studios in Charlotte, the ad ran between the first and second quarters of the game. A teller narrates the spot in a manner akin to being interviewed for a science-fiction documentary. She is asked what she did when the alien walked into the credit union and asked to open an account. “We approved him,” she says, breaking into a grin. “Anyone can be a member.” “We’ve worked with Limerick Studios before and the work they did created a real buzz for us," Bob Bruns, president of Charlotte Metro, told the Journal. “I came to them with the seed of an idea I had for a new TV spot--and they made it bloom into something spectacular and meaningful to our audience.” To see the video, use the link.
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