Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Charlotte Metro CU creates buzz with Super Bowl ad
CHARLOTTE, N.C. (2/9/11)--Charlotte (N.C.) Metro CU ran a 30-second local ad during Sunday’s Super Bowl in an attempt to recruit new members. The ad shows an alien-like creature flying past Charlotte landmarks and then walking inside a branch of the $226.3 million asset Charlotte Metro (Charlotte Business Journal Feb. 8). Created by Limerick Studios in Charlotte, the ad ran between the first and second quarters of the game. A teller narrates the spot in a manner akin to being interviewed for a science-fiction documentary. She is asked what she did when the alien walked into the credit union and asked to open an account. “We approved him,” she says, breaking into a grin. “Anyone can be a member.” “We’ve worked with Limerick Studios before and the work they did created a real buzz for us," Bob Bruns, president of Charlotte Metro, told the Journal. “I came to them with the seed of an idea I had for a new TV spot--and they made it bloom into something spectacular and meaningful to our audience.” To see the video, use the link.
Other Resources

RSS print
News Now LiveWire
.@CFPB today finalized changes 2 remittance rule, proposed in April. See rule here: http://t.co/tPs6Mlimni
18 hours ago
State OKs Floridacentral #creditunion's bank branch purchase #NewsNow http://t.co/37uXorWsmV
21 hours ago
Today is deadline to order your T-shirt for #MiracleJeansDay @CU4Kids @CMNHospitals http://t.co/UXIqW3cFN6
21 hours ago
#Creditunion #100MM on display with @NWCUA's Minickiello, Wash. Rep. Sharon Tomiko Santos at @NCSLorg @CUNAadvocacy http://t.co/xVwnS39uEM
22 hours ago
Fraudsters hit @jpmorgan with smash and grab #phishing campaign http://t.co/VEkAvctYLJ
22 hours ago