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Charlotte Metro FCU tackles banks in Super Bowl ad
CHARLOTTE, N.C. (2/8/12)--Charlotte (N.C.) Metro CU, with $267 million in assets, aired a local TV ad during the Super Bowl for the third consecutive year. This year the credit union targeted big bank fees.

Charlotte Metro's ad presented a man wearing a suit, using a vacuum, and displaying a sticker reading "Big Banks"--to represent sucking money away from consumers (Charlotte Business Journal Online Feb. 6).

After the man vacuums a child's hot dog out of its bun, the narrator says, "Apparently there's no limit to what big banks will do for profits. Don't get suckered. Switch to Charlotte Metro Credit Union."

The 30-second spot aired in the first half of Sunday's game between the New York Giants and the New England Patriots.

While national Super Bowl ads cost up to $3.5 million for 30 seconds of air time, local commercials cost much less, according to the Charlotte Business Journal Online.

Consumer dissatisfaction with bank fees was the impetus behind Bank Transfer Day Nov. 5. A recent Javelin Strategy & Research study reported that 610,000 consumers switched to credit unions as a result.

To view the Charlotte Metro CU ad on YouTube, use the link.
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