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News Now

CU System
Check out Americas CU Conference speakers podcasts
MADISON, Wis. (5/5/08)--Two new podcasts are available that feature samplings of speakers who will be presenting at the 2008 America’s Credit Union Conference & Expo in New York City June 29-July 2. The conference is presented by the Credit Union National Association. Mark Adams will present “Play to Your Strength: Real Championship Coaching.” Adams is a former basketball coach, a broadcaster for ESPN and a professional speaker. In his podcast, Adams says that “playing to your strengths” means that, to face challenges, people need to focus on what they’re good at doing. He challenged individuals to move 10% of their lives away from their weaknesses toward their strengths or talents. Credit union professionals should focus on some activity that they can do over and over again to develop their talents, and then meld those talents with the fundamentals of personal service, Adams said. To find inspiration, credit union managers must motivate themselves, and hold themselves accountable first before looking to others in the industry or community, Adams said. The second podcast features David Merman Scott, author of “The New Rules of Marketing & PR.” He will present a breakout session called “Blogs, Podcasting, Viral Marketing, Online Media: How to Reach Your Members Directly.” He also is a featured speaker in the Executive Book Series. Attendees who sign up for the series will receive his book and seven other books.
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