Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Clean slate promo results in 4000 loans
ANCHORAGE, Alaska (1/31/11)--Credit Union 1, a $711 million-asset institution in Anchorage, Alaska, recently offered members the chance to start the year off with a “clean slate” on their loan payments--and saw a corresponding increase of nearly 70% in new-loan volume over the same time last year. During the credit union’s “Clean Slate Giveaway,” members who closed on a loan were automatically entered into a drawing to have all of their loans at the credit union paid off, up to $25,000. The credit union launched the campaign as a way to differentiate itself from the competition, said Rachel Ramsey, vice president of marketing and communications. The $25 gift card drawings were incorporated into the Clean Slate Giveaway to keep motivation and enthusiasm alive throughout the three-month promotion, Ramsey added. She said the key behind any successful promotion is to get employees behind it so they the feel comfortable talking about it with people.
Other Resources

RSS





print
News Now LiveWire
Credit card issuers could see a reduced burden for 1 year under a @CFPB proposal issued this week. News Now: http://t.co/CYVXLUmVBq
7 hours ago
RT @CUEscan: Branches Will Be the Cornerstone of Growth http://t.co/fVqPPaGeVL http://t.co/xxMyKGQMrl
7 hours ago
RT @asmarterchoice: According to @Bankrate study, customers more likely to find FREE checking at #Creditunion than a bank! http://t.co/ntCb…
8 hours ago
Ditch monthly subscriptions to save $$, @YoungFreeMI Fielder tells @freep http://t.co/TFnsps4Dui #ASW2015
8 hours ago
.@federalreserve extends comment period for capital surcharges on systemically important U.S. bank holding cos. http://t.co/MOJJBn9DfA
9 hours ago