BETTENDORF, Iowa (9/22/10)--Fred Hoiberg, Iowa State University men’s head basketball coach, will keynote the Iowa Credit Union Convention, beginning today and ending Friday in Bettendorf, Iowa. More than 500 credit union representatives are expected to attend the conference, which is themed, “Now is the Time.” The theme was selected “to represent a call to action for credit unions to demonstrate why they are truly different from others in the financial marketplace,” said Iowa Credit Union League President/CEO Patrick S. Jury. During his closing keynote, Hoiberg plans to tell a story about playing in the National Basketball Association and how doctors found a serious heart defect during a routine physical that changed his life, said the league. The conference will offer 17 education sessions. An evening reception also will take place Sept. 22 at the River Music Experience in Davenport, Iowa. Jay Johnson of Callahan and Associates will kick off the conference’s opening session.