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CU System
Community CUs conference celebrates innovation growth
MADISON, Wis. (7/14/11)--With the theme, “Where innovation takes flight and growth happens,” the Credit Union National Association’s (CUNA) 2011 Community Credit Union & Growth Conference will be held Oct. 24-27 in San Francisco. Keynote speakers at the conference include Jeanne Bliss, founder of CustomerBliss, and Doug Hall, CEO of Eureka! Ranch. Hall’s session, “Accelerating Your Innovation Process” will provide practical ideas for new product and service design. Bliss will offer insight on superior customer service during her session, “I Love You More Than My Dog: The Impact of Company Culture.” “Ms. Bliss and Mr. Hall, in addition to the rest of the thought leaders at this conference, will provide insights on best practices, the state of the credit union movement, growth strategies, innovation and membership growth,” said Bill Cheney, CUNA president/CEO. General sessions and speakers include:
* "Legislative and Regulatory Update," Ryan Donovan, CUNA vice president of legislative affairs, and Mary Dunn, CUNA senior vice president and deputy general counsel; * "Economic Outlook for Credit Unions," Steve Rick, CUNA senior economist; and * "The Credit Union Road Trip," Mark DeBellis, president, PSB Integrated Marketing.
Conference sessions and workshops will be built around issues such as serving members of modest means, supporting microenterprise, reaching out to the Hispanic community and generating sustainable growth strategies. Attendees also will discover methods for growing credit unions from an organizational perspective, such as creating a high-performance sales culture and recruiting board members that reflect the changing demographics of a credit union’s membership. CUNA will present the Community Credit Union of the Year Award at the conference. The award is bestowed on community credit unions that have reached new heights in serving their communities. Only four credit unions receive the award each year, with a first place and honorable mention winner in each asset category of less than $250 million and more than $250 million. The deadline for Community Credit Union of the Year submissions is July 25. To facilitate participation by operational teams, CUNA is offering a special rate to credit unions that bring three or more attendees.


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