Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Community Choice unveils unbanking ads
JOHNSTON, IOWA (12/15/11)--Community Choice CU, Johnston, Iowa, will soon roll out its "unbanking" advertising campaign, which takes a playful jab at for-profit financial institutions in a wave of anti-bank sentiment following Bank Transfer Day.

The credit union launched a microsite and a Facebook page, and will soon roll out print ads. Radio and TV ads will follow early next year.

Community Choice is trying to show consumers that  credit unions are different than banks, Josh Cook, vice president of operations and business development at Community Choice told the Des Moines Register (Dec. 13).

Branch lobbies feature walls where members can post graffiti. Branches also offer free popcorn and are filled with the scent of apple pie--provided by scent machines.

Nintendo DS3s and iPads also are available for members to use in the lobbies.

Community Choice CU's in-house marketing department distinguished itself six years ago with its "Fed Up with Bills" series of advertisements. The ads featured portly men wearing white tanktops emblazoned with the word "Bill." The men were kicked out of the house by a beautiful brunette who was sick of her debts.
Other Resources

RSS





print
News Now LiveWire
About 1 in 5 #CUs offer credit-building loans,@SchenkMike @CUNA vice president of economics and statistics, told @CreditCardsCom
26 minutes ago
RT @CUNA: DDoS attacks shorter, intense, more expensive: @VERISIGN HT @newsnowlivewire http://t.co/QiQKIEjK5v
47 minutes ago
RT @CUNA: .@CUNACouncils launches new website. Offering site tours to current members. Check it out! http://t.co/YFJA1tKIxn
48 minutes ago
.@Discover to support #ApplePay by fall http://t.co/3wDjkOVU7P HT @Forbes
2 hours ago
.@HUDgov requires investors to delay foreclosure for a year and offers a non-profit only pool sale http://t.co/WYzQrTL3QA
5 hours ago