KALAMZOO, Mich. (9/11/13)--Consumers CU, Kalamazoo, Mich., will stream live updates to digital billboards from an annual event welcoming back Western Michigan University students Friday.
The credit union has partnered with Adams Outdoor to stream live photos from the university's Bronco Bash throughout the Kalamazoo area. Each year, the Western Michigan University and Kalamazoo communities come together to welcome students back to campus with the bash.
"Consumers looks forward to participating in Bronco Bash each year," said Jennifer Knapp, Consumers CU events and education coordinator. "It's fun to get to know the students and welcome the freshmen to Kalamazoo."
Billboards will be updated via live stream throughout the event, and those who appear in the photos are invited to visit Consumers Credit Union's Facebook page after the event to view and share the billboard images.
As in past years, Consumers will take its Cash Car to the event. All who enter the Cash Car have the opportunity to leave a winner by answering financial trivia questions for prizes and surprises.