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Consumers prefer online card applications over mobile
NEW YORK (11/16/11)--While an increasing percentage of consumers access their credit card accounts online, there's still a way to go to get them to access their accounts via mobile applications, according to research by Auriemma Consulting Group.

Nearly half of U.S. adults surveyed who use credit cards said they would apply for a credit card online, while 26% indicated they would mail in the application. Another 13% would call a toll-free number, and 12% would go to a branch at a financial institution to apply for the card, said Auriemma (American Banker and Bank Technology News Nov. 14).

Of those surveyed, 75% said they access their credit card accounts online. That compares with 64% in a similar study in March 2009 and 60% in April 2006.

Roughly 13% said they access their account information with a smartphone or tablet, and less than 6% accessed it through text messaging, said Auriemma. However, of those who used a mobile application, 90% said they had checked their card account balance and 70% had either viewed their payment history or made payments through the mobile device.

The study indicated that consumers who are younger and affluent (with more than $50,000 in annual income) are more comfortable with online and mobile access to their credit card accounts, said Auriemma. 

Auriemma, based in New York and London,  said its results are based on a September poll of 509 U.S. card users online.


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