DES MOINES, Iowa (2/16/12)--Credit unions have lost a key voice in their outreach efforts to serve Hispanics. Warren Morrow, CEO and founder of Coopera Consulting, died unexpectedly early Wednesday morning, according to the Iowa Credit Union League.
A native of Mexico City, Morrow worked 12 years in the non-profit and private sectors to build wealth for Hispanics in the financial community by promoting Hispanics throughout the credit union industry, according to the Des Moines, Iowa-based Coopera's website.
Coopera Consulting, a subsidiary of the Iowa league, has been the Credit Union National Association's (CUNA) Hispanic outreach partner since 2009. It assisted in developing products that helped credit unions culturally translate their marketing messages, instead of literally translating them.
Morrow advocated that credit unions' outreach efforts to Hispanics should engage in more than just translations (News Now Aug. 6, 2009). Together, CUNA and Coopera launched a Spanish personal finance website for credit unions, El Poder es Tuyo--The Power is Yours.
"Warren was such a positive person, and he brought his enthusiasm and charisma to our office. He was a great leader and a wonderful employee for more than six years. Warren was a good friend to many of us and throughout the credit union industry, and he will be sorely missed," said Patrick Jury, president/CEO of the Iowa league.