Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Crisis communication tips shared with N.C. CUs
GREENSBORO, N.C. (6/17/09)--Common sense at lightning speed is the way to handle communications in a crisis, according to Rick Amme, who recently provided North Carolina credit unions some tips on how to handle crisis communications. Amme, a communications consultant, spoke during the Governmental Affairs Forum at the North Carolina Credit Union League’s Annual Meeting, the league said (Weekly Update June 15). During a crisis, many companies are “too slow” to identify that they have a problem, Amme said. “It’s better to give the media something than nothing and then become roadkill,” he said. At the annual meeting, Amme told the story about one of his financial services clients who accidentally sent monthly statements to some customers with the cancelled checks of others inserted. By not responding to a news reporter’s inquiry quickly enough, the client received a very negative live TV news segment, which included interviews with angry customers, he told the league. Informing stakeholders is key to retaining trust. “People will want to know when you learned about the problem and what you did to fix it,” Amme said. To see a video of Amme speaking, use the link.
Other Resources

RSS





print
News Now LiveWire
Final field-of-membership rule tops April 30 NCUA agenda http://t.co/gFIhRhUCts
1 day ago
.@CUNA's @Nussle speaks to @VonnieQuinn about #StoptheDataBreaches and reg. relief. http://t.co/TMTubG9Afk
1 day ago
RT @NCUFoundation: .The Foundation's @hylandhighway with @NatlJumpStart President/CEO Laura Levine at #FLHillDay2015 today: http://t.co/ep5…
1 day ago
Seriously underwater homes rise, new-home sales tumble News Now: http://t.co/2LzWTkqnES
1 day ago
#NewsNow Cornerstone Foundation awards $71K in grants http://t.co/Y6D8K9rwWv
1 day ago