Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Dallas FCU Scavenger Hunt Educates About Products/Services
FARMERS BRANCH, Texas (11/15/13)--Easter came early for the members of a credit union in Dallas, Texas, this year.
 
As part of a promotional effort, the $45 million asset Dallas FCU staged a virtual scavenger hunt on its website, enticing members into searching for 10 hidden puzzle pieces online--or Easter Eggs, in programming parlance.
 
The credit union hid the pieces--pictures of automobile parts--on a variety of pages on its website, and promised that members who found all 10 would be entered into drawings for a $1,000 cash grand prize, and 10 $100 gift card prizes (Leaguer Nov.12).
 
Dallas FCU representatives told the Cornerstone Credit Union League that the promotion drew in 330 players, 5% of the credit union's membership, and led to a spike in website traffic--a 19% increase in unique visitors and a 41% increase in page views.
 
Other parts of the website saw different increases during the promotion. Pages that spiked in traffic included:
  • The membership and member testimonials, by 1,217%;
  • "About" page, by 321%;
  • Loan rates, by 144%;
  • Loans and credit cards, by 130%; and
  • Apply online, by 119%.
The credit union also saw Facebook "likes" increase by 42% throughout the promotion.
 
Shellye Carpenter, a Dallas FCU marketing officer, said that members responded positively to the informative aspects of the contest. "We've had several members tell us they didn't know about products like GAP and Extended Warranty coverage," she said, "but learned about them through the scavenger hunt."


RSS





print
News Now LiveWire
.@MECreditUnions announces winner of @YoungFreeME #SoundOff contest. @Sassquatch_Band will play Old Port Festival in June @PDD_Downtown
16 hours ago
House Financial Services Com. to hold March 3 hearing to receive the semi-annual report of @CFPB Director Richard Cordray.
16 hours ago
Rep. Jeff Miller (R-Fla.) re-introduced bill to ease veterans' access to loans for #smallbusiness purposes from a #creditunion (HR 1133)
18 hours ago
You can get your subscription to @cuna 's free, daily, online #creditunion #news service News Now here: http://t.co/YtUejEmAYP
18 hours ago
CCUA hosts @TheNASCUS college for #creditunion directors http://t.co/CftpSXDKWx
21 hours ago