Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Debit card promo alters Belvoir members spending
WOODBRIDGE, Va. (8/15/12)--Woodbridge, Va.-based Belvoir FCU used a two-month promotion to change members' purchasing habits while giving the credit union's debit card front-of-wallet status.

"SwipeStakes" encouraged members to swipe their Belvoir FCU debit card on purchases of $5 or more and select credit/sign for their transactions. By completing routine tasks, members would automatically be entered to win an iPad, iPod, or $100 iTunes gift card in June and July. Members also were permitted unlimited entries, since each qualifying swipe counted as one entry.

After the two-month campaign ended, the credit union saw, on average, a 7% lift in overall transactions and a 10% increase in signature-based transactions, including a 9% bump in signature-based transactions over $5. There also was a 3% boost in debit cards with at least one transaction, the credit union said.


RSS print
News Now LiveWire
Stay tuned for coverage of @CUNA's BSA conference which starts Sunday. #CUNABSA #CUNACompliance
18 hours ago
Today's the last day to complete @CUNA's Home Depot data breach survey http://t.co/UcB8G9bVXe #StoptheDataBreaches
20 hours ago
Brenda Davis of Cross Roads Ministries will walk through 83 communities during the Ending Hunger Walking tour. (2 of 2)
21 hours ago
The Ending Hunger Walking tour, coordinated by the Maine CU League, kicked off at Old Maine CU in Augusta today. (1 of 2)
21 hours ago
Darwin Brokke of Citizens Community CU represented the #CU Association of Dakotas at a housing summit hosted by @SenatorHeitkamp
21 hours ago