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Decline In Volunteerism Presents Recruiting Challenges
FARMERS BRANCH, Texas (4/8/13)--Volunteerism is on the decline across industries. As a result, credit unions must do a better job of "selling" volunteer opportunities, a breakout session speaker said last week at the Texas Credit Union League's Governmental Affairs Conference and Member Meeting & Expo.

Volunteering has points that credit union must promote to potential board volunteers, Jason Boles of Fans Created Inc., said during a breakout session last week at the Texas Governmental Affairs Conference and Member Meeting & Expo. (Photo provided by the Texas Credit Union League)
"Let's be honest," said Jason Boles of Fans Created Inc. (LoneStar Leaguer April 5). "The credit union volunteer role is not traditionally sexy. It's a tough sell." 

Recruiting volunteers, especially from younger generations, is a challenge faced by many credit unions, Boles said.  But it can be done. 

Credit unions must know who they are looking for by identifying required skills, knowledge and experience, developing a director "perfect profile," and writing a detailed job description of the position.

He encouraged attendees to open up the search beyond friends, colleagues and the credit union's original sponsor group. 

Volunteering has a number of selling points that Boles encouraged credit unions to promote to potential volunteers. Those selling points include:

  • The ability to network with other professionals;
  • The opportunity to grow their resume and expand their knowledge;
  • The opportunity to lead and/or enhance their leadership experience; and
  • The ability to truly make a difference.
Boles encouraged credit unions to create diversity within their board rooms to avoid doing "more of the same" and "getting the same results." Diversity must go beyond race and age, he said. When seeking diversity on the board, credit unions must consider diversity in skill sets, life stages and education, he said.

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