Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Detroits cash-strapped schools turn to ads for funds
DETROIT (4/2/10)--Cash-strapped school districts in Detroit are presenting a marketing opportunity for credit unions by allowing advertisements on gym walls, athletic fields and school websites to help earn funds for the school districts. The key categories for ad sales include credit unions, banks, car dealers, quick-service foods, and fine dining restaurants, said Alternative Revenue Development, a Bloomfield Hills-based company that is selling the idea to schools. The first campaign will roll out at Trenton High School April 14, with three other Downriver districts participating. In August about 30 more school districts will begin displaying ads. Trenton-based Metro Shores CU said its ad campaign is half philanthropic, considering the state's funding crisis, but the ad campaign is expected to bring in business. The credit union has a sign on the school campus and website, and can set up a booth at sporting events to distribute brochures and talk to potential members The revenue generator comes amid a state funding crisis that is forcing school districts to get creative in making more revenue.


RSS print
News Now LiveWire
FHFA today announced it's extending comment deadline for guarantee fees Fannie, Freddie charge lenders to Sept. 8.
7 hours ago
The 2014 @CUwomen Forum was held in Gold Coast, Australia yesterday during @WOCCU 's World CU Conference.
10 hours ago
.@CFPB obtains $92M in debt relief from Colfax Capital Corp. http://t.co/QPZAeCAcy2 See also: http://t.co/Kjf4HHkINW
11 hours ago
Julian Castro was sworn in as 16th secretary of @HUDgov Dept. of Housing and Urban Development Mon.
12 hours ago
.@CUNA's Chief Economist @SchenkMike talks consumer confidence--at highest levels since 2007 w/ @TheStreet @JoeDeaux http://t.co/JyoYQmhAxc
12 hours ago