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CU System
Dupaco pairs Twitter with digital billboard
DUBUQUE, Iowa (4/28/10)--Dupaco Community CU forged new ground in promoting this year's Community-Wide Garage Sale in Dubuque, Iowa. It paired a Twitter feed with iSpot digital billboard technology, which caught the attention of the local media.
Click to view larger image Dupaco Community CU's digital billboard featured tweets by staff about a Community-Wide Garage Sale and drew local media attention as well. (Photo provided by Dupaco Community CU)
Dupaco co-sponsors the sale, which was in its 17th year and held Thursday through Saturday. To get more exposure for the event, credit union staff sent real-time message updates to display on Dubuque's LAMAR-owned digital billboards via Web and mobile phone texting. They highlighted featured items of registered garage sale locations. On Saturday morning the credit union and Radio Dubque staff used Twitter to announce registered garage sale locations where free prizes were awarded. Shoppers followed the announcements on Dupaco's Twitter page at www.twitter.com/dupaco. The Dubuque Telegraph Herald featured a story on the new technology's application to a traditional spring event. To access the article, use the link. Eastern Iowa's KCRG-TV news also reported the event, with Dupaco staff tweeting in front of the big digital billboard, on the Friday 6 p.m. and 10 p.m. and Saturday morning newscasts. The credit union featured a complete list of the 400 garage sale locations and full descriptions at www.dupaco.com/garagesale and inside the official garage sale directory published in the April 21 edition of The Dubuque Advertiser. "The purpose of the garage sale is to stimulate economic activity while promoting recycling and positive social interaction among area residents," said Dupaco President/CEO Bob Hoefer. "From a credit union perspective, we're about people, thrift and the community. That's also what the Community-Wide Garage Sale is about, and why it's a perfect fit for Dupaco." Hoefer noted that the credit union's use of modern technologies to help promote the event makes sense. "Using Twitter and iSpot technology is allowing Dupaco to bring the garage sale message to people in a new environment," he said. "Combining this technology with a more traditional promotional mix helps ensure our message about this worthwhile, community-focused event is received."
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