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Dupaco social media contest puts game leaders on billboards
DUBUQUE, Iowa (8/29/11)--Dupaco Community CU has employed a non-traditional reward system for loyal credit union members who stop into its locations for service.
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Introduced in August with Dupaco's member thank you campaign, the Dubuque, Iowa-based credit union is using the social media application Foursquare to engage members. The free application, available for download on mobile devices, uses satellite GPS to allow users to "check in" while at retail establishments, service organizations, public spaces and other locations. In exchange for their check in, users receive special offers served up by participating businesses or organizations. Rewards to members who check in while at a Dupaco branch range from free koozies to gift certificates to Dupaco business partners, and from registration for weekly $50 gas card drawings to an opportunity to be featured on a digital billboard, where available. "For Dupaco, the value in participating in the Foursquare social circle is engagement with people in a unique, viral way," said Jennifer Hanniford, Dupaco assistant vice president of interactive marketing. "When people check in to Dupaco, their Foursquare friends know they're here. They can tip off the Foursquare community about their experience. It's a genuine tool for user-generated reviews on venues." Social circles are a natural part of Dupaco's unique cooperative structure, she said. "Through a credit union, members come together and pool deposits, and then responsibly provide their friends and neighbors low-cost loans for cars, homes, education, funding for small businesses and more." Dupaco has extended the reach of its Foursquare efforts by promoting it on other interactive channels including Facebook and Twitter, and highlighting it on area billboards. "Foursquare players have the opportunity to become 'mayor' of any venue based on the frequency of their check-ins. Dupaco is paying homage to our Foursquare mayors by featuring them on digital billboards in markets where digital billboards are available, like Dubuque and Cedar Rapids," said Hanniford. "The public sees the Foursquare mayor names in lights and it generates more excitement to play and compete for the coveted mayorship position." The free Foursquare application is available for download on most smart phones and also has an alternate SMS version. For more information, use the link.
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