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CU System
Dykstra named CaliforniaNevada league presidentCEO
ONTARIO, Calif. (8/25/10)--Diana Dykstra has been named the new president/CEO of the California and Nevada Credit Union Leagues, effective Oct. 18. Dykstra, who has more than 30 years' experience in the financial services industry, has served as president/CEO of San Francisco Fire CU since August 2004. She succeeds Bill Cheney, who is now president/CEO of the Credit Union National Association. Former league president/CEO Dave Chatfield returned to the league in an interim role on July 6. "The league conducted an extensive search for candidates whose breadth of credit union experience is best suited to lead the leagues in moving forward as we address the current and future challenges in our two states," said California league board Chairman Jeff York, CEO of CoastHills FCU, Lompoc, Calif. "Diana was highly recommended by the search committee and unanimously approved by the league Executive Committee and Board of Directors," York added. Wally Murray, chairman of the Nevada league and CEO of Greater Nevada CU, Carson City, Nev., noted Dykstra's "passion and strong leadership skills will be welcome additions to the Nevada credit union family as we continue seeking creative ways to meet consumer needs during this challenging period." Under her leadership, San Francisco Fire CU, which serves 27,000 members with assets of more than $670 million, achieved wide recognition for innovative products and services, and for consumer satisfaction. She previously was president/CEO of CoastHills FCU, and led its team through a name and branding change. Dykstra also previously served as senior vice president of San Francisco-based Patelco CU, where she was responsible for developing market education programs, and CEO of its credit union service organization operations. Previously she worked for The Golden 1 CU, Sacramento, and was responsible for consumer lending, statewide services, real estate, collections and marketing. There she helped develop a prototype for funding loans with auto dealers, which is now the Credit Union Direct Lending (CUDL) program. A 1992 graduate and a current instructor at Western CUNA Management School, Dykstra was recipient of the James D. Likens Alumni Recognition Award. She received the California league's Distinguished Service Award in 2002. A past chairman of CUDL and the California league, Dykstra currently serves on the league's board of directors. She also is vice chair of Prime Alliance Solutions and is board chairman of O'Rourke and Associates.


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