WILMINGTON, Del. (8/29/08)--The economy and credit crunch are affecting consumer buying online this quarter--especially among women, reports the eBillme Online Spending Index. The eBillme Online Spending Index, conducted quarterly by Javelin Strategy and Research, polled 1,600 consumers about their projected online spending for the quarter. It also measured influential factors such as the economy, available payment options, security and financial control. This quarter's index also polled consumers about their online spending for back-to-school shopping. Among the findings:
* Consumers surveyed plan to spend on average $100 to $250 online during the next 90 days; * 18%--mostly female and 18-24 years old--said they would make back-to-school purchases online; * 48% of consumers polled are delaying their purchases due to uncertainty in the economy; * 32% said they would spend more if they could purchase online with cash--revealing a general shift towards cash preferences; * Female consumers indicated a 5% decrease in using credit cards, further indicating a shift toward cash, said eBillme.
"The index results show a significant shift in consumer behavior, especially among female consumers," said Marwan Forzley, president/CEO of eBillme. Compared with men, "a higher percentage of women are concerned with fraud, identity theft and the economy. In fact, 38% of women said that they would purchase more online if they could control their finances and pay using cash."