ST. PETERSBURG, Fla. (11/6/13)--Eight credit unions from across the nation have joined credit union service organization PSCU in launching a cooperative grassroots effort to educate a new generation of consumers about the wealth of benefits that credit unions provide and big banks don't.
The social campaign, called "Make Your Money Matter," centers on a website, www.makeyourmoneymatter.org, and is aimed at Millennials, young, local-minded consumers born in the 1960s or 1990s.
It was launched Monday to tie in with yesterday's Bank Transfer Day, which promoted switching to credit unions from commercial banks. "Make Your Money Matter" will reach out via Web and social media outlets, encouraging Millennials to make the switch.
All financial institutions "have their eyes focused on Millennials and rightfully so," said Andy Dickhut, brand manager for the $487 million, Kansas City, Mo.-based Mazuma CU, one of the eight participating credit unions. "They're going to play a large part in defining how banking is done going forward. Millennials are passionate about communities, so this is a great joint venture to show them how credit unions share those same values," he said.
The campaign features an interactive experience that educates visitors about the differences between big banks and credit unions and highlights how consumers and the local economy can benefit from credit unions. The site features a calculator that compares shareholder profits from consumers' deposits at big banks, and provides forms to make the switch to a credit union. The campaign also empowers local credit unions to spread the message with shareable visual assets that can be seeded across their social channels.
Participating with Mazuma and the St. Petersburg, Fla.-based PSCU, a credit union service organization that provides traditional and online financial services for more than 680 credit unions, are:
Redwood CU, Santa Rosa, Calif.;
GTE Financial CU, Tampa, Fla.;
Baxter CU, Vernon Hills, Ill.;
Firstmark CU, San Antonio;
Bethpage (N.Y.) FCU;
Michigan First CU, Lathrup Village, Mich.; and
OnPoint Community CU, Portland, Ore.
This isn't the first time that credit unions have united for good, and it won't be the last. Even among credit unions competing against each other in the same communities, credit unions have rallied to make consumers and others more aware that credit unions bring value to members and their communities.
Recently, three credit unions from Eugene, Ore., teamed to produce videos that span credit union values, the credit union experience and preserving credit unions' tax status. For more information, use the link.